Privacy Policy

PRIVACY POLICY

Last updated: 19 September 2026

  1. Introduction

Aurea Elegance (“Aurea Elegance”, “we”, “us” or “our”) operates the website www.aureaelegance.shop.

We respect your privacy and are committed to handling your personal information responsibly and transparently. This Privacy Policy explains what information we collect, how and why we use it, when it may be shared, and the rights available to you.

By using our website, you acknowledge that you have read this Privacy Policy. Where consent is legally required, we will request it separately.

  1. Personal Information We Collect

Depending on how you interact with our store, we may collect:

• Your name and contact details, including your email address and telephone number;
• Your billing and delivery address;
• Information about your orders, purchases, returns and customer service requests;
• Payment-related information, which is processed securely by our payment providers;
• Communications you send to us;
• Device, browser, IP address and website usage information;
• Cookie and advertising preference information;
• Information provided when you subscribe to marketing communications.

We do not directly store complete payment card details.

  1. How We Collect Information

We may collect personal information:

• Directly from you when you place an order, contact us or subscribe to communications;
• Automatically through cookies and similar technologies;
• From service providers that support our store, payments, delivery, analytics, advertising and fraud prevention;
• From platforms through which you interact with our advertising or store, where permitted by law.

  1. How We Use Your Information

We may use personal information to:

• Process, fulfil and deliver orders;
• Take payments and issue eligible refunds;
• Provide customer service and respond to enquiries;
• Send order confirmations, delivery updates and important service messages;
• Prevent fraud, misuse and security incidents;
• Maintain and improve our website, products and customer experience;
• Measure website and advertising performance;
• Personalise content and advertising where permitted;
• Send marketing communications when you have consented or where otherwise permitted by law;
• Meet legal, accounting, tax and regulatory obligations;
• Establish, exercise or defend legal claims.

  1. Lawful Bases

Where UK data protection law applies, we process personal information on one or more of the following bases:

• Contract: when processing is necessary to complete your purchase or provide a requested service;
• Legitimate interests: when necessary to operate, protect and improve our business, provided those interests do not override your rights;
• Consent: for certain cookies, advertising activities and marketing communications where consent is required;
• Legal obligation: when processing is necessary to comply with applicable law.

You may withdraw consent at any time. Withdrawal does not affect processing that took place before consent was withdrawn.

  1. Cookies and Similar Technologies

Our website uses cookies and similar technologies to operate essential features, remember preferences, understand website performance, prevent fraud and, where permitted, support personalised advertising.

Non-essential cookies will be used according to your choices and applicable law. You can manage available preferences through our cookie banner, browser settings or the “Your Privacy Choices” page.

Some essential cookies cannot be disabled because they are required for the website and checkout to function.

  1. How We Share Information

We do not sell personal information for money.

We may share only the information reasonably necessary with trusted service providers, including:

• Shopify, which hosts and supports our online store;
• Payment processors and financial service providers;
• Delivery, fulfilment and logistics providers;
• Analytics, advertising and marketing platforms;
• Fraud prevention, security and technical service providers;
• Professional advisers and public authorities where legally required.

Some advertising-related disclosures may be treated as “sharing”, “sale” or “targeted advertising” under certain United States privacy laws. Where applicable, you may opt out through our “Your Privacy Choices” page or supported privacy preference signals.

Service providers may only process information for authorised purposes and according to their own legal and security obligations.

  1. International Data Transfers

Aurea Elegance operates internationally, and some service providers may process personal information outside the country where you live, including in the United States.

Where required, we rely on appropriate safeguards for international transfers, such as recognised contractual protections or other lawful transfer mechanisms.

  1. Data Retention

We retain personal information only for as long as reasonably necessary to:

• Complete orders and provide customer support;
• Maintain business, tax and accounting records;
• Resolve disputes and manage returns or claims;
• Meet legal and regulatory requirements;
• Protect our business against fraud and misuse.

Retention periods vary according to the type of information and the applicable legal requirements. Information that is no longer required will be deleted, anonymised or securely restricted.

  1. Data Security

We use reasonable administrative, technical and organisational safeguards designed to protect personal information.

However, no internet transmission or storage system is completely secure. We therefore cannot guarantee absolute security, but we take appropriate steps to reduce foreseeable risks and respond to suspected incidents.

  1. Your Rights

Depending on your location and applicable law, you may have the right to:

• Request access to your personal information;
• Request correction of inaccurate or incomplete information;
• Request deletion of your information in certain circumstances;
• Request restriction of processing;
• Object to certain processing, including direct marketing;
• Withdraw consent;
• Request a portable copy of eligible information;
• Opt out of certain targeted advertising or data-sharing activities;
• Submit a complaint to the relevant data protection authority.

These rights may be subject to legal exceptions. We may need to verify your identity before completing a request.

If you are located in the United Kingdom, you may also raise a concern with the Information Commissioner’s Office at www.ico.org.uk.

  1. Marketing Communications

You may unsubscribe from marketing emails at any time by using the unsubscribe link included in the message or contacting us.

Even after unsubscribing from marketing, you may still receive essential communications relating to an order, payment, return, security matter or customer service request.

  1. Children’s Privacy

Our website is not intended for children, and we do not knowingly collect personal information from children in breach of applicable law.

If you believe that a child has provided personal information to us improperly, please contact us so that we can investigate and take appropriate action.

  1. Third-Party Links

Our website may contain links to third-party websites or services. We are not responsible for their privacy practices, security or content. We recommend reviewing their privacy policies before providing personal information.

  1. Changes to This Policy

We may update this Privacy Policy to reflect changes in our services, technology, business practices or legal obligations.

The revised version will be published on this page with an updated date. Material changes may also be communicated through the website or another appropriate method.

  1. Contact Us

For questions, concerns or requests relating to this Privacy Policy or your personal information, contact:

Aurea Elegance
Email: suporteelegance@hotmail.com
Website: www.aureaelegance.shop